Made In America Festival
Made In America is Roc Nation’s flagship festival, showcasing the biggest names in music. I partnered with creative teams to develop a digital campaign focused on ticket conversion. Central to our strategy was the creation of social media “front doors”—artist-specific ad units designed to attract diverse audience segments. We applied social media best practices to maximize engagement, using eye-catching visuals paired with precisely timed audio cues. Through ongoing A/B testing, we fine-tuned creative assets in real time to boost conversion and ensure strong ROI.
Next project
Comic Con Fan Experience
As a member of the Adult Swim marketing team, I helped rollout large-scale fan activations at San Diego and New York Comic Con—two of the most influential pop culture events in the world. Our annual presence included branded venue takeovers, exclusive merch drops, panels, autograph signings, and fan parties designed to deepen audience connection with the Adult Swim brand. I also managed social media coverage, amplifying the experience to fans beyond the conference.
