Video Music Awards Promotional Campaign
I managed the marketing campaign for the Video Music Awards, leveraging new media trends to drive engagement and viewership. Anticipating the rise of viral .GIF culture, our team partnered with host Miley Cyrus to produce a green screen UGC asset kit, giving fans and artists tools to create and remix their own visuals. The most compelling fan-art was then elevated into official campaign assets featured across digital, television, and out-of-home media. This resulted in the most-viewed digital award show of its time, powered by MTV's creative community.
Next project
Comic Con Fan Experience
As a member of the Adult Swim marketing team, I helped rollout large-scale fan activations at San Diego and New York Comic Con—two of the most influential pop culture events in the world. Our annual presence included branded venue takeovers, exclusive merch drops, panels, autograph signings, and fan parties designed to deepen audience connection with the Adult Swim brand. I also managed social media coverage, amplifying the experience to fans beyond the conference.
