The FRIENDS Experience x The Office Experience Tour Marketing
As Vice President of Marketing for Superfly X, I directed the strategic scaling of The FRIENDS Experience and The Office Experience, extending these touring properties to 10 markets. To support this rollout, I executed a dual-engine strategy that balanced high-impact earned media with rigorous digital marketing. For each market launch, my team orchestrated culturally significant moments—including talent walkthroughs, book signings, and influencer events—while I personally served as a brand spokesperson on local television to drive premium coverage. Additionally, we created social media stunts in coordination with our partners to generate high-intent email funnels, capturing fan interest early to power a remarketing engine that drove ticket sales through market close. By layering this data with an always-on performance marketing campaign, we optimized media spend in real time, sustaining sales velocity over 12 weeks per market and delivering an average capacity of 88% despite pandemic-related challenges.
Next project
Comic Con: Live Fan Experience
To solidify Adult Swim’s connection with its core 18-34 demographic, I orchestrated high-impact activations at San Diego and New York Comic-Con, leveraging average attendance of 130,000 and 115,000, respectively. Moving beyond standard sponsorship, we executed immersive venue takeovers featuring exclusive merchandise, signings, talent panels, and fan parties, all amplified by a real-time digital content strategy. This integrated approach bridged the physical and digital worlds, transforming massive foot traffic into deep brand connection and driving a 30% increase in social media engagement during activation windows.
