Loco Dice Capsule Collection: Social Media Campaign
Daily Paper, an Amsterdam-based fashion brand rooted in the African Diaspora, creates narratives that celebrate heritage and global cultural influences. In 2019, I partnered with Daily Paper to launch the Loco Dice x Daily Paper “Souks of Maghreb” capsule collection, a tribute to the vibrant souq marketplaces of Marrakech, Morocco. The collection drew inspiration from the colors, textures, and energy of Morocco’s market districts, reflecting the brand’s ethos of cultural storytelling and its connection to Africa. To bring the collection’s vision to life, I repurposed lookbook assets into a series of mixed-media Instagram Stories, blending fashion, culture, and place. These immersive digital stories invited followers into the world of Daily Paper, showcasing the creative ideas behind each piece and highlighting the collection’s cultural significance. This campaign emphasized Daily Paper’s dedication to storytelling, heritage, and global cultural engagement, positioning the brand as a leader in culturally conscious fashion.
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Comic Con: Fan Experience
As a key member of the Adult Swim marketing team, I helped execute large-scale fan activations at San Diego Comic-Con and New York Comic Con, two of the most influential pop culture events globally. During this period (2010–2013), these events drew averages of 130,000 attendees at SDCC and 115,000 at NYCC, underscoring the massive audience engagement potential. Our annual presence included branded venue takeovers, exclusive merchandise drops, panels, autograph signings, and fan parties, all designed to deepen audience connection with the Adult Swim brand. I also managed social media coverage, amplifying the activations to fans beyond the conference and extending the reach of each event. These efforts reinforced Adult Swim’s cultural relevance and strengthened the brand’s connection with audiences across both physical and digital channels.
