IPO: Employee Event / Merchant Awareness Campaign
For DoorDash’s IPO, I collaborated with internal teams and creative agencies to deliver a global employee engagement campaign celebrating the milestone. The launch included a Times Square takeover, branded merchandise, a dedicated microsite, live-streamed content, and interactive employee experiences. By blending merchant-focused creative with employee appreciation brand touchpoints, the campaign highlighted the people who power DoorDash’s success.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non nisi pulvinar ipsum fermentum luctus. Cras ultricies quam eu ipsum sodales porta. Sed ac accumsan erat, quis consectetur nulla. In vehicula mi purus, vitae congue magna tempor ut. Nullam quis placerat nisi, ut malesuada orci. Proin eu est quis purus rutrum lobortis ut ac lectus. Cras erat risus, suscipit sed consequat nec, semper vitae nisi. Etiam fringilla nec orci ultricies sodales. Phasellus sodales est pharetra, fermentum dui a, iaculis ante. Nulla consectetur, nunc malesuada dignissim euismod, orci nisl dapibus velit, in rutrum est lacus ac tortor. Ut ac est eget mauris mollis consequat. Fusce quam ligula, consequat id dui ut, hendrerit pellentesque diam. Nulla quis risus quam. Donec condimentum ultrices nisi pellentesque molestie. Morbi semper ante vitae felis tempor dapibus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non nisi pulvinar ipsum fermentum luctus. Cras ultricies quam eu ipsum sodales porta. Sed ac accumsan erat, quis consectetur nulla. In vehicula mi purus, vitae congue magna tempor ut. Nullam quis placerat nisi, ut malesuada orci. Proin eu est quis purus rutrum lobortis ut ac lectus. Cras erat risus, suscipit sed consequat nec, semper vitae nisi. Etiam fringilla nec orci ultricies sodales. Phasellus sodales est pharetra, fermentum dui a, iaculis ante. Nulla consectetur, nunc malesuada dignissim euismod, orci nisl dapibus velit, in rutrum est lacus ac tortor. Ut ac est eget mauris mollis consequat. Fusce quam ligula, consequat id dui ut, hendrerit pellentesque diam. Nulla quis risus quam. Donec condimentum ultrices nisi pellentesque molestie. Morbi semper ante vitae felis tempor dapibus.
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Comic Con: Fan Experience
As a key member of the Adult Swim marketing team, I helped execute large-scale fan activations at San Diego Comic-Con and New York Comic Con, two of the most influential pop culture events globally. During this period (2010–2013), these events drew averages of 130,000 attendees at SDCC and 115,000 at NYCC, underscoring the massive audience engagement potential. Our annual presence included branded venue takeovers, exclusive merchandise drops, panels, autograph signings, and fan parties, all designed to deepen audience connection with the Adult Swim brand. I also managed social media coverage, amplifying the activations to fans beyond the conference and extending the reach of each event. These efforts reinforced Adult Swim’s cultural relevance and strengthened the brand’s connection with audiences across both physical and digital channels.
