Operator Podcast: Host and Producer
At DoorDash, I tackled the challenge of maintaining organizational culture during rapid global expansion and remote work by developing "The Operator Podcast." Serving as an internal storytelling engine, I co-produced and hosted episodes that highlighted employee stories embodying DoorDash's core values, including "Make Room at the Table," "Bias for Action," and "1% Better Every Day." This audio-first content approach was designed for multitasking workers. It bridged communication gaps among a globally distributed workforce and recognized valued employees, improving cross-functional visibility by 27% and helping maintain a 90%+ employee engagement score during a critical growth phase for the business.
Next project
The FRIENDS Experience x The Office Experience Tour Marketing
As Vice President of Marketing for Superfly X, I directed the strategic scaling of The FRIENDS Experience and The Office Experience, extending these touring properties to 10 markets. To support this rollout, I executed a dual-engine strategy that balanced high-impact earned media with rigorous digital marketing. For each market launch, my team orchestrated culturally significant moments—including talent walkthroughs, book signings, and influencer events—while I personally served as a brand spokesperson on local television to drive premium coverage. Additionally, we created social media stunts in coordination with our partners to generate high-intent email funnels, capturing fan interest early to power a remarketing engine that drove ticket sales through market close. By layering this data with an always-on performance marketing campaign, we optimized media spend in real time, sustaining sales velocity over 12 weeks per market and delivering an average capacity of 88% despite pandemic-related challenges.
