Paris Olympics x Rock The Bells x Team Visa x SAVANT STUDIOS: Partnership Development
To activate the Rock The Bells partnership with VISA for the Paris Summer Olympics, I was tasked with executing the partnership obligations in the deal. I sourced and onboarded Brooklyn-based fashion brand SAVANT STUDIOS, directing the end-to-end strategy for a bespoke apparel and packaging capsule collection for TEAM VISA athletes. This execution successfully fulfilled the partner mandate and served as a key experiential pillar in a wider campaign that generated 150M+ media impressions in support of Hip Hop's 50th anniversary.
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The FRIENDS Experience x The Office Experience Tour Marketing
As Vice President of Marketing for Superfly X, I directed the strategic scaling of The FRIENDS Experience and The Office Experience, extending these touring properties to 10 markets. To support this rollout, I executed a dual-engine strategy that balanced high-impact earned media with rigorous digital marketing. For each market launch, my team orchestrated culturally significant moments—including talent walkthroughs, book signings, and influencer events—while I personally served as a brand spokesperson on local television to drive premium coverage. Additionally, we created social media stunts in coordination with our partners to generate high-intent email funnels, capturing fan interest early to power a remarketing engine that drove ticket sales through market close. By layering this data with an always-on performance marketing campaign, we optimized media spend in real time, sustaining sales velocity over 12 weeks per market and delivering an average capacity of 88% despite pandemic-related challenges.
