Paris Olympics x Rock The Bells x Team Visa x SAVANT STUDIOS: Brand Collaboration
I produced a collaboration between Visa and Brooklyn-based fashion brand SAVANT STUDIOS, developing a bespoke capsule collection gifted to athletes ahead of the 2024 Olympic and Paralympic Games in Paris. I partnered directly with the SAVANT STUDIOS team to concept and design pieces that merged Olympic iconography with contemporary streetwear aesthetics. In addition, I led the creative strategy for packaging design and digital promotional assets, ensuring the collection resonated with both athletes and global audiences.
Next project
Comic Con: Fan Experience
As a key member of the Adult Swim marketing team, I helped execute large-scale fan activations at San Diego Comic-Con and New York Comic Con, two of the most influential pop culture events globally. During this period (2010–2013), these events drew averages of 130,000 attendees at SDCC and 115,000 at NYCC, underscoring the massive audience engagement potential. Our annual presence included branded venue takeovers, exclusive merchandise drops, panels, autograph signings, and fan parties, all designed to deepen audience connection with the Adult Swim brand. I also managed social media coverage, amplifying the activations to fans beyond the conference and extending the reach of each event. These efforts reinforced Adult Swim’s cultural relevance and strengthened the brand’s connection with audiences across both physical and digital channels.
