50th Anniversary Hip-Hop Celebration: Integrated Marketing Campaign

I led the marketing strategy for the 50th Anniversary of Hip-Hop, a once-in-a-lifetime multi-platform cultural celebration. Partnering with SiriusXM, I drove the national rollout and worked with influencers, artists, and cultural voices to spark authentic engagement with the historical moment. I helped develop a visual identity that honored hip-hop’s legacy while driving omnichannel media across digital, streaming audio, out-of-home, and connected televisions. The campaign culminated in a sold-out festival that both celebrated the culture and delivered measurable results for its partners through co-branded media.

Client

Rock The Bells

Industry

Agency

Services

marketing, brand strategy

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Adult Swim

Comic Con: Fan Experience

As a key member of the Adult Swim marketing team, I helped execute large-scale fan activations at San Diego Comic-Con and New York Comic Con, two of the most influential pop culture events globally. During this period (2010–2013), these events drew averages of 130,000 attendees at SDCC and 115,000 at NYCC, underscoring the massive audience engagement potential. Our annual presence included branded venue takeovers, exclusive merchandise drops, panels, autograph signings, and fan parties, all designed to deepen audience connection with the Adult Swim brand. I also managed social media coverage, amplifying the activations to fans beyond the conference and extending the reach of each event. These efforts reinforced Adult Swim’s cultural relevance and strengthened the brand’s connection with audiences across both physical and digital channels.

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