DSCVR Ones To Watch: New Artist Awareness Campaign
I managed a global brand awareness campaign for Vevo’s emerging artist platform, DSCVR, spanning the U.S. and U.K. The strategy targeted music fans and industry tastemakers through a hybrid digital and print experience. We created a collectible multi-cover zine and filmed exclusive live performance videos, which also served as electronic press kits for the featured artists. To maximize cultural relevance, the zines were distributed at curated bars, clubs, clothing stores, and college campuses. The campaign delivered over 5 million impressions and drove 1+ million video views, strengthening both artist visibility and Vevo’s position in the music discovery space.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non nisi pulvinar ipsum fermentum luctus. Cras ultricies quam eu ipsum sodales porta. Sed ac accumsan erat, quis consectetur nulla. In vehicula mi purus, vitae congue magna tempor ut. Nullam quis placerat nisi, ut malesuada orci. Proin eu est quis purus rutrum lobortis ut ac lectus. Cras erat risus, suscipit sed consequat nec, semper vitae nisi. Etiam fringilla nec orci ultricies sodales. Phasellus sodales est pharetra, fermentum dui a, iaculis ante. Nulla consectetur, nunc malesuada dignissim euismod, orci nisl dapibus velit, in rutrum est lacus ac tortor. Ut ac est eget mauris mollis consequat. Fusce quam ligula, consequat id dui ut, hendrerit pellentesque diam. Nulla quis risus quam. Donec condimentum ultrices nisi pellentesque molestie. Morbi semper ante vitae felis tempor dapibus.
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Comic Con: Fan Experience
As a key member of the Adult Swim marketing team, I helped execute large-scale fan activations at San Diego Comic-Con and New York Comic Con, two of the most influential pop culture events globally. During this period (2010–2013), these events drew averages of 130,000 attendees at SDCC and 115,000 at NYCC, underscoring the massive audience engagement potential. Our annual presence included branded venue takeovers, exclusive merchandise drops, panels, autograph signings, and fan parties, all designed to deepen audience connection with the Adult Swim brand. I also managed social media coverage, amplifying the activations to fans beyond the conference and extending the reach of each event. These efforts reinforced Adult Swim’s cultural relevance and strengthened the brand’s connection with audiences across both physical and digital channels.
