DSCVR Ones To Watch Campaign
I managed a global campaign to build brand awareness for Vevo’s emerging artist platform, DSCVR, across the U.S. and U.K. The strategy targeted both music fans and industry tastemakers through a hybrid digital and print experience. We produced a collectible multi-cover zine and filmed live performance videos. These doubled as electronic press kit assets for the featured artists. Physical zines were distributed at targeted bars, clubs, clothing stores, and campuses—driving over 5 million impressions and generating more than 1 million video views.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non nisi pulvinar ipsum fermentum luctus. Cras ultricies quam eu ipsum sodales porta. Sed ac accumsan erat, quis consectetur nulla. In vehicula mi purus, vitae congue magna tempor ut. Nullam quis placerat nisi, ut malesuada orci. Proin eu est quis purus rutrum lobortis ut ac lectus. Cras erat risus, suscipit sed consequat nec, semper vitae nisi. Etiam fringilla nec orci ultricies sodales. Phasellus sodales est pharetra, fermentum dui a, iaculis ante. Nulla consectetur, nunc malesuada dignissim euismod, orci nisl dapibus velit, in rutrum est lacus ac tortor. Ut ac est eget mauris mollis consequat. Fusce quam ligula, consequat id dui ut, hendrerit pellentesque diam. Nulla quis risus quam. Donec condimentum ultrices nisi pellentesque molestie. Morbi semper ante vitae felis tempor dapibus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non nisi pulvinar ipsum fermentum luctus. Cras ultricies quam eu ipsum sodales porta. Sed ac accumsan erat, quis consectetur nulla. In vehicula mi purus, vitae congue magna tempor ut. Nullam quis placerat nisi, ut malesuada orci. Proin eu est quis purus rutrum lobortis ut ac lectus. Cras erat risus, suscipit sed consequat nec, semper vitae nisi. Etiam fringilla nec orci ultricies sodales. Phasellus sodales est pharetra, fermentum dui a, iaculis ante. Nulla consectetur, nunc malesuada dignissim euismod, orci nisl dapibus velit, in rutrum est lacus ac tortor. Ut ac est eget mauris mollis consequat. Fusce quam ligula, consequat id dui ut, hendrerit pellentesque diam. Nulla quis risus quam. Donec condimentum ultrices nisi pellentesque molestie. Morbi semper ante vitae felis tempor dapibus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non nisi pulvinar ipsum fermentum luctus. Cras ultricies quam eu ipsum sodales porta. Sed ac accumsan erat, quis consectetur nulla. In vehicula mi purus, vitae congue magna tempor ut. Nullam quis placerat nisi, ut malesuada orci. Proin eu est quis purus rutrum lobortis ut ac lectus. Cras erat risus, suscipit sed consequat nec, semper vitae nisi. Etiam fringilla nec orci ultricies sodales. Phasellus sodales est pharetra, fermentum dui a, iaculis ante. Nulla consectetur, nunc malesuada dignissim euismod, orci nisl dapibus velit, in rutrum est lacus ac tortor. Ut ac est eget mauris mollis consequat. Fusce quam ligula, consequat id dui ut, hendrerit pellentesque diam. Nulla quis risus quam. Donec condimentum ultrices nisi pellentesque molestie. Morbi semper ante vitae felis tempor dapibus.
Next project
Comic Con Fan Experience
As a member of the Adult Swim marketing team, I helped rollout large-scale fan activations at San Diego and New York Comic Con—two of the most influential pop culture events in the world. Our annual presence included branded venue takeovers, exclusive merch drops, panels, autograph signings, and fan parties designed to deepen audience connection with the Adult Swim brand. I also managed social media coverage, amplifying the experience to fans beyond the conference.
