Vevo Presents Concert Series
Vevo Presents is a global program designed to give fans intimate, high-production performances from top-tier artists launching major albums. The program is committed to fan access and maintaining the integrity of an artists creative vision. I collaborated with labels and artists' teams to shape each campaign. To drive turnout from local audiences while maintaining global reach, I developed a media strategy combining organic and geo-targeted paid marketing, with artist-driven social content.
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Comic Con Fan Experience
As a member of the Adult Swim marketing team, I helped rollout large-scale fan activations at San Diego and New York Comic Con—two of the most influential pop culture events in the world. Our annual presence included branded venue takeovers, exclusive merch drops, panels, autograph signings, and fan parties designed to deepen audience connection with the Adult Swim brand. I also managed social media coverage, amplifying the experience to fans beyond the conference.
