Vevo Presents Concert Series: Integrated Marketing Campaign
Vevo Presents is a global program delivering intimate, high-production performances from top-tier artists launching major albums. The initiative prioritizes fan access while preserving the integrity of each artist’s creative vision. I collaborated with labels and artist teams to shape campaigns that balanced cultural authenticity with marketing impact. To maximize turnout and reach, I built a hybrid media strategy combining organic buzz, geo-targeted paid campaigns, and artist-driven social content. Partnering with artists like The Weeknd for the launch of Starboy, the program generated over 50 million views—part of a series of activations that consistently delivered millions of streams, sold-out performances, and global fan engagement.
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Comic Con: Fan Experience
As a key member of the Adult Swim marketing team, I helped execute large-scale fan activations at San Diego Comic-Con and New York Comic Con, two of the most influential pop culture events globally. During this period (2010–2013), these events drew averages of 130,000 attendees at SDCC and 115,000 at NYCC, underscoring the massive audience engagement potential. Our annual presence included branded venue takeovers, exclusive merchandise drops, panels, autograph signings, and fan parties, all designed to deepen audience connection with the Adult Swim brand. I also managed social media coverage, amplifying the activations to fans beyond the conference and extending the reach of each event. These efforts reinforced Adult Swim’s cultural relevance and strengthened the brand’s connection with audiences across both physical and digital channels.
