Brand & Marketing Strategist Based in New York City
About me
Helping BRANDS like yours stand out and scale up.
With experience in creative direction, consumer marketing, and public relations, I specialize in building 360° campaigns for brands and businesses of all sizes.
My approach combines design thinking with marketing strategy and media theory to deliver campaigns that are thoughtful, targeted, and results-driven.
From leading marketing for conferences and festivals to campaigns for award shows, music videos and television premieres, I help brands connect with audiences in meaningful ways that convert to measurable business goals.
If we work together, here’s what you can expect:
→ Marketing leadership backed by global brand experience
→ Operational expertise in people and process management
→ Creative strength in branding and content creation
Ready to collaborate?
Then schedule an intro call here.
Expert Branding, Content & Marketing For Your Business.
I’ve guided iconic brands through transformative moments—helping them connect meaningfully with Gen X, Millennial, and Gen Z audiences. My portfolio includes breakthrough work with global brands like MTV, Adult Swim, DoorDash, and Vevo.
My journey began in print media at XXL and The FADER magazine, before expanding into television with marketing roles at TBS, TNT, and later Cartoon Network—where I produced digital and experiential campaigns for Adult Swim at major cultural events including Bonnaroo, Comic-Con, and SXSW. At MTV, I helped pioneer paid social media strategy for television shows and special events like the Video Music Awards, collaborating with platforms like Meta, Snapchat, and Google to engage millions.
Beyond marketing and branding, I’m also a passionate educator—leading workshops and lectures on media literacy, that help people critically engage with the communication landscape shaping the world.
Services I Offer
Branding & Visual Identity
I help organizations articulate who they are—and why it matters, through a collaborative strategy process that translates core values into visuals and messages that resonate. From content creation to style guide development, I ensure every detail of your brand aligns with the bigger picture—and the bottom line.
Communication Strategy
I work with companies to build clear communication that fosters connection and drives action. Whether it’s drafting press releases for announcements, call to actions for billboards, or social media posts for product launches, the goals remain the same. I’ve created work that spans IPO celebrations, multi-platform brand launches, and humanitarian efforts, always focusing on results and relevance.
Marketing Leadership
I manage and develop high-performing teams that deliver impact across strategy, production, and execution. I bring operational clarity to creative environments, and my leadership style blends mentorship, collaboration, and real-world experience. I help businesses grow by installing workflows that produce quality output and operational efficiency.
Brand Stories
IPO Event Brand Campaign
For DoorDash’s IPO, I collaborated with internal stakeholders to develop a brand campaign that brought the company’s story to life. The rollout included a Times Square takeover, merch, microsite, live stream, and employee experiences. The campaign fused employee engagement with consumer awareness, marking this major milestone with impact, clarity, and social relevance.
DSCVR Ones To Watch Campaign
I managed a global campaign to build brand awareness for Vevo’s emerging artist platform, DSCVR, across the U.S. and U.K. The strategy targeted both music fans and industry tastemakers through a hybrid digital and print experience. We produced a collectible multi-cover zine and filmed live performance videos. These doubled as electronic press kit assets for the featured artists. Physical zines were distributed at targeted bars, clubs, clothing stores, and campuses—driving over 5 million impressions and generating more than 1 million video views.
Video Music Awards Promotional Campaign
I managed the marketing campaign for the Video Music Awards, leveraging new media trends to drive engagement and viewership. Anticipating the rise of viral .GIF culture, our team partnered with host Miley Cyrus to produce a green screen UGC asset kit, giving fans and artists tools to create and remix their own visuals. The most compelling fan-art was then elevated into official campaign assets featured across digital, television, and out-of-home media. This resulted in the most-viewed digital award show of its time, powered by MTV's creative community.
Made In America Festival
Made In America is Roc Nation’s flagship festival, showcasing the biggest names in music. I partnered with creative teams to develop a digital campaign focused on ticket conversion. Central to our strategy was the creation of social media “front doors”—artist-specific ad units designed to attract diverse audience segments. We applied social media best practices to maximize engagement, using eye-catching visuals paired with precisely timed audio cues. Through ongoing A/B testing, we fine-tuned creative assets in real time to boost conversion and ensure strong ROI.
Comic Con Fan Experience
As a member of the Adult Swim marketing team, I helped rollout large-scale fan activations at San Diego and New York Comic Con—two of the most influential pop culture events in the world. Our annual presence included branded venue takeovers, exclusive merch drops, panels, autograph signings, and fan parties designed to deepen audience connection with the Adult Swim brand. I also managed social media coverage, amplifying the experience to fans beyond the conference.
Loco Dice Capsule Collection Launch
Daily Paper is an Amsterdam-based fashion brand creatively rooted in stories of the African Diaspora. I partnered with their team to launch the Loco Dice capsule collection, drawing inspiration from the vibrant souq marketplaces of Marrakech, Morocco. The goal was to transform the collection’s conceptual design ideas into a revealing digital story. I repurposed lookbook assets into a series of mixed-media Instagram Stories that blended fashion, culture, and place, inviting followers into the world of Daily Paper by showcasing the design ideas behind each piece.
Vevo Presents Concert Series
Vevo Presents is a global program designed to give fans intimate, high-production performances from top-tier artists launching major albums. The program is committed to fan access and maintaining the integrity of an artists creative vision. I collaborated with labels and artists' teams to shape each campaign. To drive turnout from local audiences while maintaining global reach, I developed a media strategy combining organic and geo-targeted paid marketing, with artist-driven social content.
Operator Podcast
As part of DoorDash, I focused on deepening internal engagement by aligning employees with the brand’s ethos to foster a sense of community. One initiative I led was the development of an internal podcast series that spotlighted team members whose work and stories reflected the values of DoorDash. I co-produced and hosted the show called the Operator Podcast, designed promotional assets including thumbnails, and managed its distribution. The podcast became a meaningful platform for internal storytelling—humanizing the brand from the inside out.
50th Anniversary Hip-Hop Festival
I led the marketing strategy for the 50th Anniversary of Hip-Hop celebration—a multi-platform once in a lifetime cultural experience. I partnered with SiriusXM on the national rollout, collaborated with artists to build organic social buzz, and helped shape a visual identity that honored the culture while driving ticket sales. The campaign culminated in a sold-out festival.
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