Strategic Brand & Marketing Leader | AI-Enabled Knowledge Worker
About me
Helping businesses stand out and scale up.
I’m a strategic marketer who blends creative storytelling with data-driven performance and AI-literacy to help brands connect with audiences and grow. I design full-funnel systems — from brand identity and narrative to audience segmentation, paid media, and conversion optimization — that are built to perform and scale.
Every business challenge is unique, so I lean on frameworks and analysis to craft solutions that are executable at scale and strategic.
What You Can Expect When We Work Together:
→ Marketing leadership with proven global brand experience
→ Operational expertise in people and project management
→ Clear operational execution that turns strategy into revenue
If you’re looking to bring systems thinking, clarity, and impact to your marketing efforts, let’s connect.
Expertise in Branding, Media & Marketing.
I’ve guided iconic brands through major cultural moments, helping them connect authentically with Millennial and Gen Z audiences. My portfolio includes breakthrough work with MTV, Adult Swim, DoorDash, and Vevo.
I started in music at XXL and The FADER before moving into television and streaming platforms at TBS, Adult Swim, and Vevo. At MTV, I worked with dot com and marketing on building paid social strategies for shows and tentpole events, partnering on campaigns with Meta, Snapchat, X, and Google to reach millions.
I’m also an educator, leading workshops and lectures that help people think critically about our evolving media landscape with a focus on exploring A.I. literacy.
Services I Offer
Brand Strategy
I help companies define and elevate their brand identity with clarity and purpose. My work centers on building strong positioning, shaping voice systems, and translating complex data and ideas into culturally resonant stories. I develop scalable brand frameworks and multimodal content strategies that connect meaningfully with audiences and support measurable business outcomes.
Project Management
I lead complex creative and operational projects from concept to completion, ensuring clarity, alignment, and momentum at every stage. My approach brings structure to cross-functional teams, translating strategic goals into actionable plans and workflows. I manage timelines, resources, communication, and stakeholder expectations with precision—guiding projects through ambiguity while maintaining creative integrity and delivering outcomes that meet or exceed business objectives.
Executive Leadership
I bring structure, clarity, and momentum to complex creative environments. Whether guiding cross-functional teams or leading high-stakes initiatives, I help organizations move from idea to execution with purpose and discipline. My experience spans crisis communications, partnership management, experiential production, and internal communications—ensuring that storytelling, operations, stakeholders, and strategy work in sync.
Brand Stories
Paris Olympics x Rock The Bells x Team Visa x SAVANT STUDIOS: Brand Collaboration
I produced a collaboration between Visa and Brooklyn-based fashion brand SAVANT STUDIOS, developing a bespoke capsule collection gifted to athletes ahead of the 2024 Olympic and Paralympic Games in Paris. I partnered directly with the SAVANT STUDIOS team to concept and design pieces that merged Olympic iconography with contemporary streetwear aesthetics. In addition, I led the creative strategy for packaging design and digital promotional assets, ensuring the collection resonated with both athletes and global audiences.
IPO: Employee Event / Merchant Awareness Campaign
For DoorDash’s IPO, I collaborated with internal teams and creative agencies to deliver a global employee engagement campaign celebrating the milestone. The launch included a Times Square takeover, branded merchandise, a dedicated microsite, live-streamed content, and interactive employee experiences. By blending merchant-focused creative with employee appreciation brand touchpoints, the campaign highlighted the people who power DoorDash’s success.
DSCVR Ones To Watch: New Artist Awareness Campaign
I managed a global brand awareness campaign for Vevo’s emerging artist platform, DSCVR, spanning the U.S. and U.K. The strategy targeted music fans and industry tastemakers through a hybrid digital and print experience. We created a collectible multi-cover zine and filmed exclusive live performance videos, which also served as electronic press kits for the featured artists. To maximize cultural relevance, the zines were distributed at curated bars, clubs, clothing stores, and college campuses. The campaign delivered over 5 million impressions and drove 1+ million video views, strengthening both artist visibility and Vevo’s position in the music discovery space.
MTV Video Music Awards: Integrated Marketing Campaign
I managed the marketing campaign for the MTV Video Music Awards, using emerging new media trends to boost engagement and viewership. Leveraging viral celebrity culture, our team collaborated with host Miley Cyrus to produce a green screen UGC asset kit, empowering fans and artists to create, remix, and share their own visuals. The best fan-generated art was elevated into official campaign assets, featured across digital, broadcast, and out-of-home media. This approach transformed audience participation into marketing momentum, resulting in the most-viewed digital award show of its time, fueled by MTV’s fans and creative community.
Made In America Festival: Social Media Campaign
Made In America, Roc Nation’s flagship music festival, brings together some of the biggest names in music. I partnered with creative teams to develop a digital-first campaign designed to drive ticket sales and audience conversion. At the heart of the strategy were social media “front doors”—artist-specific ad units crafted to engage diverse audience segments. We applied social media best practices, pairing eye-catching visuals with precisely timed audio cues to maximize engagement. Through real-time A/B testing, we continuously optimized creative assets, improving performance across platforms. The campaign delivered strong ROI by turning fan excitement into measurable conversions. Notably, the campaign led to a 3× increase in the use of the #MadeInAmerica hashtag, from 36,145 tweets in 2018 to 94,002 in 2019. Additionally, the title sponsor's Twitter account experienced a 4× increase in engagement during the festival compared to previous year’s levels.
Comic Con: Fan Experience
As a key member of the Adult Swim marketing team, I helped execute large-scale fan activations at San Diego Comic Con and New York Comic Con, two of the most influential pop culture events globally. During this period (2010–2013), these events drew averages of 130,000 attendees at SDCC and 115,000 at NYCC, underscoring the massive audience engagement potential. Our annual presence included branded venue takeovers, exclusive merchandise drops, panels, autograph signings, and fan parties, all designed to deepen audience connection with the Adult Swim brand. I also managed social media coverage, amplifying the activations to fans beyond the conference and extending the reach of each event. These efforts reinforced Adult Swim’s cultural relevance and strengthened the brand’s connection with audiences across both physical and digital channels.
Vevo Presents Concert Series: Integrated Marketing Campaign
Vevo Presents is a global program delivering intimate, high-production performances from top-tier artists launching major albums. The initiative prioritizes fan access while preserving the integrity of each artist’s creative vision. I collaborated with labels and artist teams to shape campaigns that balanced cultural authenticity with marketing impact. To maximize turnout and reach, I built a hybrid media strategy combining organic buzz, geo-targeted paid campaigns, and artist-driven social content. Partnering with artists like The Weeknd for the launch of Starboy, the program generated over 50 million views—part of a series of activations that consistently delivered millions of streams, sold-out performances, and global fan engagement.
Loco Dice Capsule Collection: Social Media Campaign
Daily Paper, an Amsterdam-based fashion brand rooted in the African Diaspora, creates narratives that celebrate heritage and global cultural influences. In 2019, I partnered with Daily Paper to launch the Loco Dice x Daily Paper “Souks of Maghreb” capsule collection, a tribute to the vibrant souq marketplaces of Marrakech, Morocco. The collection drew inspiration from the colors, textures, and energy of Morocco’s market districts, reflecting the brand’s ethos of cultural storytelling and its connection to Africa. To bring the collection’s vision to life, I repurposed lookbook assets into a series of mixed-media Instagram Stories, blending fashion, culture, and place. These immersive digital stories invited followers into the world of Daily Paper, showcasing the creative ideas behind each piece and highlighting the collection’s cultural significance. This campaign emphasized Daily Paper’s dedication to storytelling, heritage, and global cultural engagement, positioning the brand as a leader in culturally conscious fashion.
Operator Podcast: Remote Work Employee Engagement Audio Stream
At DoorDash, I developed The Operator Podcast — an internal storytelling platform designed to bring employees closer to the company’s core operating values during a time of global remote work. Each episode spotlighted team members whose stories exemplified values such as “Make Room at the Table,” “Think Outside the Room,” and “Operate at the Highest Level.” I co-produced and hosted the series, created promotional assets, and managed distribution across internal channels.
50th Anniversary Hip-Hop Celebration: Integrated Marketing Campaign
I led the marketing strategy for the 50th Anniversary of Hip-Hop, a once-in-a-lifetime multi-platform cultural celebration. Partnering with SiriusXM, I drove the national rollout and worked with influencers, artists, and cultural voices to spark authentic engagement with the historical moment. I helped develop a visual identity that honored hip-hop’s legacy while driving omnichannel media across digital, streaming audio, out-of-home, and connected televisions. The campaign culminated in a sold-out festival that both celebrated the culture and delivered measurable results for its partners through co-branded media.
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